This is the Brokiga world!
Little Pink and Brokiga
is a Swedish brand for children and young-at-heart adults. Our brand is based on the popular Brokiga books that are filled with adorable Brokiga characters who act and feel like humans: Happy and lively. Frustrated or angry. Creative and clever. Full of surprises and fun. Each character is chatty and cute without being too cutesy.
The brand represents our key values: empathy, tolerance, and a sense of humour. Brokiga is the Swedish word for motley – multi-colour, multi-pattern, and multi-cultural.
Through our brand, we strive to:
- Inspire diversity.
- Promote playful attitudes toward life.
- Inspire smart, original thinking.
The brand naturally accounts for gender: Girls and boys are equal.
They can be weak or strong, shy or bold, happy or sad – without prejudice.
A little girl can be strong in a pink dress and bow, while pink might be a boy’s favourite colour.
Little Pink and Brokiga products are made with sustainable production methods. Two sisters created the Litte Pink and Brokiga brand: Stina Wirsén, an illustrator and author and Anna Hörling,
an industrial designer and journalist.
About Little Pink
Little Pink is the main character who has attitude. She invites and guides you into various experiences in each book. She is cute and kind – but can snarl and show her stern will. Naturally, she loves pink. Her personality is based on the idea that girls might like to dress as princesses and still be strong individuals.
About the Brokiga friends
The other Brokiga characters are Little Pink’s friends. Brokiga means
multi-coloured and multi-patterned in Swedish, and that’s exactly what her friends are: colourful and cute without being too cutesy. Brokiga rascals in the Brokiga world cherish their right to individuality and they all show it through a spectrum of emotions: They quarrel with each other. They’re wild. Sometimes they’re sassy or sad.
Little Pink and Brokiga celebrate difference, empathy, and tolerance and above all – fun, humour, and life. If you could be a Brokiga character for one day, which one would you choose?
Welcome to the world of Little Pink and Brokiga!